About

Parametric Marketing was founded in 2003 to bridge the growing gap between data availability and business application. We quickly expanded our practice to include primary marketing research to offer clients a unique capability to assemble compelling data to support big decisions.

Parametric’s Principals

Chris Robson

Chris Robson co-founded Parametric and leads selection and development of all analysis capabilities. Chris has been instrumental in expanding Parametric’s “R2R” practice providing complex analytics and methodology support to leading marketing research firms. He is a regular speaker at industry events and serves as President of the NorthWest Chapter of the Marketing Research Association.
He is a seasoned executive with extensive experience in both marketing and technology. Prior to co-founding Parametric, Chris was Vice President of Engineering for WebCriteria, Inc. (acquired by Coremetrics, Inc.), and was responsible for the development of Site Analyst, described by Forrester as “a smart – and unique – choice for Web Managers struggling to define success metrics”.

Prior to that, he spent thirteen years with Hewlett-Packard in a variety of senior management roles in R&D, Marketing, Business Development and Advanced Research. He started his career as a mathematician building complex statistical models of radar systems. Chris is a native of England and holds an honours degree in Mathematics from Brunel University of West London.


Scott Laing

Scott Laing co-founded Parametric and leads client services. His interest in the business application of data allows Parametric to actively integrate wide-ranging data sources into client engagements. Active in the industry, Scott served as the President of the Puget Sound Research Forum for its 2011 – 2012 season.

Scott has substantial experience in all areas of Marketing. Prior to co-founding Parametric, he served as Director of Market Development at WebCriteria (acquired by Coremetrics), responsible for defining and implementing partnership and lead generation strategies. In this role, he developed and led over 100 executive workshops to help clients define Marketing program objectives and measurement strategy. Prior to joining WebCriteria, Scott spent eight years with Hewlett-Packard in a variety of analytical Marketing roles at HP’s Corvallis, OR, Vancouver, WA and Böblingen, Germany sites.

While at HP, Scott led an exhaustive investigation of growth opportunities for HP print technologies that resulted in the creation of several business operations. In addition, Scott led influential benchmarking programs to model best practices in consumer segmentation and product customization. Scott earned a B.A. from the University of Pennsylvania and MBA from Carnegie Mellon University’s Tepper School of Business.


Parametric Staff

Eff Segal has served as Parametric’s Operations Manager for over seven years. Her duties include liaising with our partners and suppliers, managing our finances and ensuring the smooth day-to-day running of the business. She often participates in industry events on our behalf, and recently represented us at the MRA National Conference in Washington DC.

Eff holds a BSc (Hons) in Social Science from the Open University in England.


Each of the principals of Parametric Marketing is professionally certified at the “Expert” level of the Marketing Research Association’s Professional Researcher Certification (PRC).