Quantitative Research


Parametric’s primary marketing research practice embraces quantitative methods. Typically, quantitative research is used to statistically estimate the important viewpoints of a population. It involves measurement, modeling and interpretation of data – providing insight into likes, dislikes and choices in numerical terms.

Fielding modes include:

  • Online
  • Telephone, and
  • In-person intercept

Quantitative studies are typically the studies of choice for clients when they have specific decisions to make about issues that require firm, numerical answers. In particular, they’re critical when assessing revenue growth alternatives, investment planning and estimated return.

Quantitative studies are ideal for validating concepts discovered in qualitative research and for estimating business impact.

Common business questions:

  • Product line-up
  • Product feature selection
  • Category and SKU demand
  • Customer valuation and segmentation
  • Competitive choice
  • New category adoption
  • And a wide variety of public policy decisions

We do not favor a single method. Instead, Parametric has the tools and expertise to match each business question with an appropriate analytical approach.

We do not favor a single method. Instead, Parametric has the tools and expertise to match each business question with an appropriate analytical approach.

  • Conjoint and discrete choice methods
  • Decision-theoretic analysis
  • Multivariate analysis for segmentation & targeting
  • Customer lifetime-value and options analysis
  • CStep™, a proprietary Parametric technique
  • Classification and clustering techniques
  • Exploratory data analysis and data mining
  • System Dynamics modeling and simulation

If you’re interested in learning more about how our quantitative research practice might support your team’s needs, please contact us.