Financial Services

There’s no question:  The financial services marketplace has changed a lot over the past several years.  That’s why it’s important to have a nimble, yet experienced partner to deliver a clear understanding of how your customers’ decision-making has changed.  It’s no longer enough to assume that yesterday’s “loyalists” will generate tomorrow’s profits.

Our team has the tools and experience to deliver best-in-class insights into:

  • Brand awareness and positioning
  • Market assessment and segmentation
  • Customer satisfaction and retention

We’ve recently been consulted by financial services category leaders with a deep appreciation for decision-focused marketing research.  Our work has provided the business foundation for a wide range of initiatives, including:

  • Regional consumer banking growth initiatives
  • National insurance firm B2B targeting
  • Assessment of fraud management practices

Whatever your need, Parametric can supply both methods and processes to meet your research needs.