Healthcare


With a fast-changing landscape and polarizing opinions on the best course for the healthcare industry, it’s critical to engage a research firm with a deep toolkit.  Parametric’s focus on innovative, yet tested methods has provided a distinct advantage for our healthcare industry clients.  We’ve recently been engaged by healthcare clients ranging from regional hospitals to major health insurance providers on projects including:

  • Community profiling and brand assessment
  • Segmentation for communications targeting
  • Business health insurance decision process

Whether your questions center on delicate topics, or whether they require a deep understanding of a particular target audience, we have the experience to develop and deliver insight to increase your marketing effectiveness.

A longtime healthcare client recently paid us what we consider high praise for our work:  “I know exactly what to do with this information.”