Marketing Research

The fastest-growing segment of Parametric’s business is supplying other full-service research firms with both methodological support and client-ready tools to address complex questions. Engagements range from relatively straightforward design and analysis for pricing or segmentation studies, to complex, post-study exploratory analysis and model development.

Many firms today no longer find it cost-effective to maintain their own staff of experts and an extensive library of analysis software. Parametric is uniquely positioned to provide support, as our practice is based on both those assets.

We’re happy to work either “behind the scenes” or to be positioned as an expert partner depending on your needs. Please contact us to see how we might begin a profitable, trusted partnership with your team.