Public Affairs & Government


Our experience in public affairs goes well beyond the simple opinion poll.  Parametric is pioneering the application of advanced methods to address complex public affairs issues and to provide the insight policy makers need in today’s highly-charged environment.  Recent engagements have included:

  • Segmentation & targeting for energy efficiency programs and products
  • Development of a city rating index & benchmarking process on behalf of a leading global research firm
  • Analysis of voter acceptance of potential tax measures
  • Assessment of urban development priorities and messaging effectiveness for a leading real estate developer

We recognize that public sector entities and their advisors have unique needs, and that their success measures may differ greatly from the private sector.  Because we make a point of understanding what makes our clients successful, we’re uniquely positioned to help them make a difference.