Parametric’s principals have extensive technology industry experience and technology research has been a core part of the practice since our founding. We have conducted scores of complex studies spanning many areas of technology, including:
- New product adoption
- Category expansion & product line optimization
- Consumer electronics shopper analysis
- B2B IT purchase processes
- Computer hardware, peripherals & software
- Digital imaging & printing
- Internet search & web analytics
- Video gaming products & services
Our focus consistently returns to the application of insight to drive financial value. We’re not satisfied with simply delivering a report. Instead, we engage deeply with our technology clients and their internal teams to understand their business problems and constraints – then we consult on complete answers to their business questions.
Whether you’re question involves product line pricing, the value of promotion alternatives or tracking business results and identifying key drivers, Parametric has the experience, tools and track record to help you move forward confidently.